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Dumb Ways to Die video
There are many things in life we would rather not talk about such as Taxes, Income Levels, Politics, Religion and Yes, Death.
The video Dumb Ways to Die on the other hand has gained international stardom level in just a very short period of time, and illustrates in a very comedic way, some silly, yet real ways to die.
The purpose of this campaign and yes it has been a very successful one, was to warn against the dangers of Metro Rail Trains and Traffic in Australia. Near the end of the video it all makes sense, that one of the dumbest ways to die, is by not paying attention around Rail Transit.
This absolutely brilliant campaign generated
- 2.5 million views within 48 hours!
- 4.7 million views within 72 hours!
- And in two weeks, the video had been viewed 28 million times!
- As of March 28th, 2014 it has been viewed over 76 million times!